applegate Consulting
Web Design

Philosophy

As an instructional designer/web developer, I produce hand-crafted web sites that are visually appealing, user friendly, easy to navigate, and informative.

My web design style does not include bells and whistles i.e. flashing images, use of multiple frames. The focus is solely centered on the needs of the client and its target audience with integrity, resulting in positive user outcomes.

I agree to provide services for clients who promote a service and/or product with a mission to make the world a better experience for all.

Process

Initially I talk directly with the client, asking a series of need assessment questions. I will design a home page mock-up with the goal of reaching an agreement including the site’s graphic design/layout, content, navigational system, and overall site concept.

After this is achieved and approved by both sides, the site’s layout will not change. It becomes the “template” for the rest of the site. With this criteria set, the development of the secondary pages can begin.

Throughout this process, the client must identify one contact person with whom I can consistently communicate in a direct and timely manner.

The client and Applegate Consulting need stated developmental deadlines to ensure the process continues on schedule.

The client will agree to permit the inclusion of an Applegate Consulting web design credit on the bottom of the home page. This will not distract from the original purpose of the site.

Pricing

All pricing is negotiable depending on service needs of the client:
c
ost for initial web site development, including one year service maintenance agreement;
cost for subsequent yearly service maintenance agreement.*

*One year service maintenance includes implementing minor changes, content updates, and general site “tweaking.” It does not include re-design and/or re-navigation of the web site.

Web Server/FTP Services: I will use the client’s existing web server account. I will need access to the necessary passwords. If the client does not have a server and/or domain name, I will purchase server space and domain name at an additional cost.

Client will be invoiced when both parties agree that the site is ready to be published on the Internet. Remember that because of the service maintenance agreement, a site does not need to be “finished” to be published. One of the major strengths of the Internet is that the product can continually be improved as dictated by user’s feedback. A usability survey will be linked from the home page requesting user feedback.

Portfolio

I strongly urge clients to review the provided examples. My web design philosophy/style is not for everyone. I prefer to work with clients who support my web site vision and passion, as this ensures a final product satisfactory to all.

Please review my Work Samples link to review my web projects samples, I have included the thoughts behind each project and the process included to determine the final product.

Upon request, I will provide additional web project samples.

References Upon Request

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